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If it wasn't for the Justice League, Marvel probably wouldn't even exist today. At least not as the superhero comics titan we know it as now.
Physical media as we know it is dying and the consumer audience now values convenience more than ever.
Leave the comfort of that real, 'standard, human-eyeball definition' fireplace in your studio apartment and snuggle up next to a 4K resolution depiction of Tony Stark's living room.